Abstract: A method and system for identifying deals to facilitate travel planning is provided. In one embodiment, a deal identification system identifies deals on travel items and presents those deals to a person in a way that facilitates travel planning and travel shopping. The deal identification system may include an entity attributes service component that provides attributes of entities associated with the items. The deal identification system may also include a historical price service component that provides historical pricing information for the items. The deal identification system may also include a deal component that receives a criterion that defines a deal based on a combination of attributes of entities, historical pricing information, and current pricing information and identifies those items that match the criterion as deals.