Abstract: A heat consumption estimation method includes: obtaining the heart rate of a target user at a current moment; determining motion state feature information of the target user at the current moment, where the motion state feature information is configured to represent whether the target user is in a motion steady-state stage or a motion recovery stage at the current moment; and determining, according to the motion state feature information and the heart rate at the current moment, total heat consumption information of the target user in a motion process, where the motion process includes a process from a motion starting moment to the current moment.