Patents by Inventor Gustav Hoffman

Gustav Hoffman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Media content tracking of users' gazing at screens
    Patent number: 11227307
    Abstract: A method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Grant
    Filed: April 9, 2020
    Date of Patent: January 18, 2022
    Assignee: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Media Content Tracking
    Publication number: 20200242659
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Application
    Filed: April 9, 2020
    Publication date: July 30, 2020
    Applicant: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Media content tracking
    Patent number: 10650405
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Grant
    Filed: March 21, 2017
    Date of Patent: May 12, 2020
    Assignee: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Media Content Tracking
    Publication number: 20180276706
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Application
    Filed: March 21, 2017
    Publication date: September 27, 2018
    Applicant: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy