Abstract: A method of determining a formula used to describe positive and negative driving factors of an organisation and depicting the formula as artwork in order to motivate the members of the organisation to perform the positive driving factors and avoid the negative driving factors. The method includes the steps of conducting at least one survey of the members of the organisation in order to identify the main criteria which affect the performance of the organisation and to rank the criteria in accordance with the effect of the criteria on the performance of the organisation. The identified main criteria together are used together with the ranking of the criteria to determine a formula. A measurement survey is conducted to measure the performance of the organisation for each of the criteria in the formula and the formula is used with the obtained numerical value for each criteria within the formula to calculate an overall performance value thereby to measure the performance of the organisation.