Abstract: The method for placing a label on an item of packaging molded from natural fibers includes carrying out the following successive operations. The method includes turning over the packaging, with the opening directed downward, holding the packaging from the inside, positioning and holding the label above the packaging, driving the packaging in movement and bringing the outside of its bottom into contact with the label, stopping holding the label, indexing and securing the label in a spotwise fashion on the bottom, moving the packaging and positioning the bottom thereof next to means for activating a securing process, bringing the bottom and the label into contact with the activation means, activating the process of securing the label, and removing the labeled packaging.