Abstract: A label dispensing apparatus of the invention dispenses labels from a feed roll of label web. The label web is comprised of backing and labels that are spaced apart from each other and adhered along a length of the backing. The apparatus includes a feed spindle for rotatably supporting the roll of label web. A label stripper is adapted to cause the labels to be stripped away from the backing. A take-up spool is adapted to receive the backing. A motor rotates the take-up spool effective to unwind the label web from the feed roll and to wind the backing onto the take-up spool. A holding roller is adapted to receive labels that have been stripped from the backing by the label stripper. The apparatus includes a workstation at which a plurality of articles are deposited. The workstation is adapted to enable an operator to remove one of the labels from the holding roller and to place the removed label on one of the articles.