Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for dynamically managing webpage traffic. In some implementations, a server receives a request from a client device to access a webpage. The server obtains attributes associated with the client device that provided the request. The server selects one or more webpage variants using the request. Data associated with the request and with the one or more webpage variants are provided as input to a trained machine learning model. The server obtains output from the machine learning model that indicates the likelihood for each webpage variant that the user will access a particular feature of the corresponding webpage variant. The server provides data representing the webpage variant of the one or more webpage variants whose likelihood satisfies a threshold value.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for generating webpage data. An example method includes accessing content data associated with a first webpage and determining context data corresponding to one or more users associated with the first webpage. Based on (i) the content data and (ii) the context data, prompt data for one or more trained machine learning (ML) models is generated. The prompt data is provided to the ML models to obtain output data corresponding to one or more variation content elements. Data representing one or more candidate webpages is generated by adapting the one or more variation content elements according to the content schema. An instruction is provided to a computing device to cause the display of a representation of at least one candidate webpage included in the one or more candidate webpages.

Abstract: The subject matter disclosed herein relates to utilizing one or more premium rules to associate a premium markup to a base bid for online advertising.

Abstract: A marketplace comprises an Internet website and webserver that allows frequent buyers and sellers to pre-register and pre-qualify one another so that surplus merchandise can find a quick and ready market. Such marketplace includes retail content, authenticated trading, staged auctions, trading tools, and integrated purchase-order fulfillment. Pre-registered and pre-qualified users are issued passports to the website. Sellers issue visas to potential buyers they wish to invite to select pre-auctions of special merchandise. Any remaining merchandise is then offered in a public auction.