Patents by Inventor Gwan-Pyo Do

Gwan-Pyo Do has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 8234281
    Abstract: A method of generating an advertising list using a seed, which can include a plurality of advertisers or a plurality of keywords with an identical property in a single seed and thereby can display various types of advertising information of the plurality of advertisers, which are included in the seed, according to a single condition, and an advertising matching system is provided. According to the present invention, it is possible to provided a method of generating an advertising list using a seed, which can determine a property of a content page using a seed, and thereby can display various types of advertising information of a plurality of advertisers with the determined property, as contextual advertising, for a user, and an advertising matching system using the method.
    Type: Grant
    Filed: March 13, 2007
    Date of Patent: July 31, 2012
    Assignee: NHN Business Platform Corporation
    Inventor: Gwan-Pyo Do
  • Patent number: 7974876
    Abstract: A method and system for creating an advertising list including a big advertiser's advertising information, which can prevent a big advertiser's advertising information, less associated with a content page, from being displaying only because the big advertiser purchased a plurality of keywords, and thereby control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising is provided. According to the present invention, there is provided a method and system for creating an advertising list, which can control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising where a big advertiser's advertising information with a great purchasing power is preferentially displayed in an advertising list and thus small and medium advertisers' advertising information may not be displayed.
    Type: Grant
    Filed: March 23, 2007
    Date of Patent: July 5, 2011
    Assignee: NHN Business Platform Corporation
    Inventor: Gwan-Pyo Do
  • Publication number: 20070244755
    Abstract: A method and system for creating an advertising system according to a value distribution, which can determine a degree of relatedness between advertising information and a content page by utilizing various types of point values, and create an advertising list by utilizing more related advertising information, is provided. According to the present invention, there is provided a method and system for creating an advertising list according to a value distribution, which can extract advertising information for contextual advertising and determine a location of each of the extracted advertising information in the advertising list by considering various types of point values, and thereby can retrieve advertising information, which is optimal for a content of a content page, and create the advertising list including the retrieved optimal advertising information.
    Type: Application
    Filed: March 27, 2007
    Publication date: October 18, 2007
    Applicant: NHN CORPORATION
    Inventor: Gwan-Pyo Do
  • Publication number: 20070226060
    Abstract: A method and system for creating an advertising list including a big advertiser's advertising information, which can prevent a big advertiser's advertising information, less associated with a content page, from being displaying only because the big advertiser purchased a plurality of keywords, and thereby control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising is provided. According to the present invention, there is provided a method and system for creating an advertising list, which can control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising where a big advertiser's advertising information with a great purchasing power is preferentially displayed in an advertising list and thus small and medium advertisers' advertising information may not be displayed.
    Type: Application
    Filed: March 23, 2007
    Publication date: September 27, 2007
    Applicant: NHN CORPORATION
    Inventor: Gwan-Pyo Do
  • Publication number: 20070220040
    Abstract: A method of generating an advertising list using a seed, which can include a plurality of advertisers or a plurality of keywords with an identical property in a single seed and thereby can display various types of advertising information of the plurality of advertisers, which are included in the seed, according to a single condition, and an advertising matching system is provided. According to the present invention, it is possible to provided a method of generating an advertising list using a seed, which can determine a property of a content page using a seed, and thereby can display various types of advertising information of a plurality of advertisers with the determined property, as contextual advertising, for a user, and an advertising matching system using the method.
    Type: Application
    Filed: March 13, 2007
    Publication date: September 20, 2007
    Applicant: NHN CORPORATION
    Inventor: Gwan-Pyo Do