Abstract: Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.

Abstract: A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.

Abstract: Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.

Abstract: Techniques for suggesting content to promote via a stream are described. According to various embodiments, social activity information associated with a plurality of candidate content items posted on an online social network service may be accessed. The social activity information may describe social activity signals associated with each of the candidate content items. A specific content item may then be identified from among the plurality of candidate content items, based on the social activity signals associated with the specific content item. Thereafter an organization may be prompted to promote the specific content item on the online social network service.

Abstract: A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.

Abstract: A method of matching advertisements to users is disclosed. A plurality of attributes of a population of users is identified. A selection is received of an attribute of the plurality of attributes to which a target value is to be broadly matched. A correspondence of an advertisement to a user is determined based on a broad matching of the target value to the attribute. The advertisement is matched to the user based at least in part on the determining of the correspondence.