Abstract: Machines, systems and methods for providing an authentication challenge are provided. The method comprises analyzing data stored in a computing system equipped with a graphical user interface (GUI), wherein the data stored is related to identity and relationships among items that have a profile; and based on the analysis, issuing a challenge to authenticate access to one or more content or services available by way of the computing system, in response to a user interaction with the computing system, wherein the response to the challenge is known to a user who has personal knowledge of the identity and relationships among the items with a profile, and wherein the user successfully authenticates against the challenge by interacting with visual presentations of the items by placing the items in an order that indicates a correct relationship between at least two or more of the items.