Abstract: A weighted jig fish lure includes a combination hook and orientation device and plastic bait. The combination hook and orientation device includes a lead head with an eyelet to which a fishing line may be attached, a bait attachment mechanism and a fish hook molded in the lead. The weighted orientation device is attached to and positioned with respect to the hook to cause the hook to point forward, below the shank of the hook to hook the fish in the lower jaw. The eyelet and bait attachment mechanism are formed of loops of wire molded in the lead head. The wire is continuous and passes through the eyelet of the fish hook.