Abstract: A light distribution method for an advertising lamp box and an advertising lamp box are disclosed. The light distribution method comprises a step of edge lighting and a step of middle lighting, comprising: lighting from an inner wall of a frame to the middle, and lighting on two sides in the middle of the inner portion of the advertising lamp box. With the same effect as conventional lighting tools, the light distribution method of the present invention has the advantages of environmental friendliness, firmly fixed lenses which are not easy to fall off, high structural strength enough to be applied to large lamp boxes, low labor cost of mounting, and so on.