Abstract: An apparatus comprises a profiled data object service manager configured to generate at least one profiled data object service instantiation responsive to an invocation by a profiled data object service user. The profiled data object service manager comprises a profiled data object service reasoner configured to parse the user invocation, to map the parsed user invocation to one or more relevant profiled data objects using profiles of respective profiled data objects and relationships among multiple profiled data objects, to select one or more services to be instantiated based on the relevant profiled data objects, and to generate one or more instantiable service invocations for the one or more selected services. Additional functionality of the profiled data object service manager may comprise one or more of policy enforcement, service instantiation and service orchestration. The service manager is implemented using at least one processing device comprising a processor coupled to a memory.