Abstract: A system and method of displaying a website as the homepage for a computer web browser. The method includes the steps of identifying the computer, selecting a web page to be displayed as the browser's homepage (“Selected Web Page”), displaying the Selected Web Page in the web browser without requiring any further activation by or action the user, determining whether to charge an operator of the Selected Web Page a fee for the display of the Selected Web Page as the web browser's homepage, and determining whether to grant a reward to the user of the computer for viewing the Selected Web Page. The method of choosing the Selected Web Page includes comparing the computer user's website selection criteria with the target consumer criteria of multiple web pages.