Abstract: A filmic label including a face material having a front side, a reverse side and an adhesive layer including pressure sensitive adhesive on the reverse side of the face material. The face material includes at least one surface layer on at least one side of at least one central layer. The at least one central layer includes cavities that have been initiated at initiation sites by stretching the face material in a longitudinal direction and in a cross direction. The cavities have been expanded in a thickness direction of the face material by allowing a gaseous substance to have an effect on the at least one central layer. Also a method for forming a plastic film for a filmic label.

Abstract: A filmic label including a face material having a front side, a reverse side and an adhesive layer including pressure sensitive adhesive on the reverse side of the face material. The face material includes at least one surface layer on at least one side of at least one central layer. The at least one central layer includes cavities that have been initiated at initiation sites by stretching the face material in a longitudinal direction and in a cross direction. The cavities have been expanded in a thickness direction of the face material by allowing a gaseous substance to have an effect on the at least one central layer. Also a method for forming a plastic film for a filmic label.

Abstract: A process for removing a washable PSA laminate from a substrate is provided. The process comprises contacting the washable PSA laminate with water and optionally, a base, at a temperature sufficient to remove the washable PSA laminate from the substrate; wherein the washable PSA laminate comprises at least one facestock layer, at least one adhesive base layer, and at least one tackifier layer; wherein the facestock layer comprises at least one facestock material; wherein the adhesive base layer comprises at least one adhesive base polymer; wherein the tackifier layer comprises at least one tackifier and optionally at least one adhesive base polymer; wherein the tackifier layer is applied to the adhesive base layer side of the washable PSA laminate. Specifically, a process is provided for removing a washable PSA laminate from a bottle comprising contacting the washable PSA laminate with water and optionally, a base, at a temperature sufficient to remove the washable PSA laminate from the bottle.