Patents by Inventor Hal Ronald Varian

Hal Ronald Varian has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10182123
    Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.
    Type: Grant
    Filed: March 18, 2015
    Date of Patent: January 15, 2019
    Assignee: Google LLC
    Inventors: Patrick Hummel, Hal Ronald Varian
  • Publication number: 20160277516
    Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.
    Type: Application
    Filed: March 18, 2015
    Publication date: September 22, 2016
    Inventors: Patrick Hummel, Hal Ronald Varian
  • Publication number: 20150363802
    Abstract: Survey accuracy of small sample sizes may be amplified by including, excluding, or weighting survey responses of respondents responsive to characteristics of the respondent being correlated with or not correlated with characteristics of the population determined from aggregated behavioral histories of the population, resulting in favoring survey results of individuals that are truly representative of the larger population and excluding results from outliers. Search queries from devices in a particular region may be aggregated to identify common searches, building a model of characteristics of the regional population without requiring any private or confidential data of the population.
    Type: Application
    Filed: November 20, 2013
    Publication date: December 17, 2015
    Applicant: Google Inc.
    Inventors: Hal Ronald Varian, Seth Stephens-Davidowitz, Jeffrey David Oldham