Abstract: The present invention describes an online, electronic marketplace for brand integration and product placement. The system provides entertainment companies the opportunity to present their available brand integration inventory, while providing advertisers and their agencies a single source to monitor brand integration options, as well as a forum in which to transact directly with entertainment providers. The system preferably leverages both historical and forward looking data. The platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums (e.g., television, film, music, video games, and the like), to search opportunities by product category, demographic, or entertainment medium, to sort opportunities by price or date, and to validate post-deal brand integration effectiveness using a defined set of product placement-specific metrics.

Abstract: Embodiments described herein include a buying and selling method including receiving a request from a user to book a ticket for an event, determining a time for the event and a venue for the event, detecting when the user is at the venue for the event, and in response, electronically funding a user account with an amount sufficient to buy a ticket for the event. The user is notified that funds are available for the ticket. Embodiments further include, after the end of the event, detecting whether the funds were redeemed and determining whether there is a balance remaining over the funded amount. If the funds were redeemed by the user before the event, event data is collected, including a time of the event, a type of the event, a name of the event, and a location of the venue. The event data is associated with user data.

Abstract: Embodiments of an automatic authentication and funding method include a location-based transaction method according to which an overseer partners with multiple providers of at least one of goods and services to sell the goods and services to authorized users of a payment device. A controller entity defines and identifies an authorized user, and the controller agrees to fund predefined purchases on behalf of the authorized user, and further agrees to fund a user account for the purchases. The overseer receives user data and provider data from the controller, and generates a payment device for the user. The overseer uses at least one location-based mechanism to place funds on the payment device from the user account under predefined circumstances such that the user is enabled to make the predefined purchases from the approved providers.

Abstract: Embodiments described herein include a buying and selling method including receiving a request from a user to book a ticket for an event, determining a time for the event and a venue for the event, detecting when the user is at the venue for the event, and in response, electronically funding a user account with an amount sufficient to buy a ticket for the event. The user is notified that funds are available for the ticket. Embodiments further include, after the end of the event, detecting whether the funds were redeemed and determining whether there is a balance remaining over the funded amount. If the funds were redeemed by the user before the event, event data is collected, including a time of the event, a type of the event, a name of the event, and a location of the venue. The event data is associated with user data.

Abstract: Embodiments of an automatic authentication and funding method include a location-based transaction method according to which an overseer partners with multiple providers of at least one of goods and services to sell the goods and services to authorized users of a payment device. A controller entity defines and identifies an authorized user, and the controller agrees to fund predefined purchases on behalf of the authorized user, and further agrees to fund a user account for the purchases. The overseer receives user data and provider data from the controller, and generates a payment device for the user. The overseer uses at least one location-based mechanism to place funds on the payment device from the user account under predefined circumstances such that the user is enabled to make the predefined purchases from the approved providers.

Abstract: The present invention describes an online, electronic marketplace for brand integration and product placement. The system provides entertainment companies the opportunity to present their available brand integration inventory, while providing advertisers and their agencies a single source to monitor brand integration options, as well as a forum in which to transact directly with entertainment providers. The system preferably leverages both historical and forward looking data. The platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums (e.g., television, film, music, video games, and the like), to search opportunities by product category, demographic, or entertainment medium, to sort opportunities by price or date, and to validate post-deal brand integration effectiveness using a defined set of product placement-specific metrics.

Abstract: Embodiments described herein include a buying and selling method including receiving a request from a user to book a ticket for an event, determining a time for the event and a venue for the event, detecting when the user is at the venue for the event, and in response, electronically funding a user account with an amount sufficient to buy a ticket for the event. The user is notified that funds are available for the ticket. Embodiments further include, after the end of the event, detecting whether the funds were redeemed and determining whether there is a balance remaining over the funded amount. If the funds were redeemed by the user before the event, event data is collected, including a time of the event, a type of the event, a name of the event, and a location of the venue. The event data is associated with user data.

Abstract: The present invention describes an online, electronic marketplace for brand integration and product placement. The system provides entertainment companies the opportunity to present their available brand integration inventory, while providing advertisers and their agencies a single source to monitor brand integration options, as well as a forum in which to transact directly with entertainment providers. The system preferably leverages both historical and forward looking data. The platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums (e.g., television, film, music, video games, and the like), to search opportunities by product category, demographic, or entertainment medium, to sort opportunities by price or date, and to validate post-deal brand integration effectiveness using a defined set of product placement-specific metrics.