Abstract: A system groups the data into sessions to allow tracking and evaluation of individual user behavior. By grouping clicks of a user in a session, the pattern of clicks can be observed, such as which path or pattern of clicks leads to a purchase. In particular, the session data is organized by session, using session transformers or “sessionizers,” before it is provided for database storage, enabling real-time session based analytics.

Abstract: A system that improves the real time presentation of web analytics data to clients. Real time data is improved in one embodiment by using a messaging system that directs the data stream to RAM memory, before it is sent to the database. A separate path is provided for presenting the real time data, which does not require going through the main database. The data is serialized and streamed in batches at an interval which can be set from the order of seconds to minutes. Additionally, the data is aggregated in RAM according to the desired groupings of data, so that the aggregation is pre-computed.