Abstract: Embodiments described herein relate generally to data analytics and asset distribution technologies on physical objects. In particular, physical marketing collateral may integrate wireless and/or wired communication, cloud-based portal, and data analytics to provide a mixed digital/physical information exchange platform. Digital assets may be hosted on a cloud. Physical objects may be configured to display these assets on an internet-enabled device. The physical objects may be distributed among a plurality of end-users who may engage with theaw assets. Engagement with the digital assets may be monitored, aggregated and subjected to a variety of calculations to evaluate various analytics which quantify performance of the digital assets. At any time, the digital assets may be changed on the cloud, remotely updating the digital assets accessed via the associated physical objects.