Abstract: Systems and methods for obtaining an external content item from an online service for presentation on the client device is presented. On the client device, a condition is detected in the execution context of an executing application, the condition corresponding to the presentation of an external content item by the application. A request is made to the online service for content items. In response, content information is received, where the content information identifies potential content items. According to various embodiments, initial scores are associated with each potential content item in the content information. At the client device, a completed score is generated for each content item according to local information on the client device and the corresponding initial score. An external content item is selected for presentation on the client device from the potential content items according to, at least in part, the completed scores.

Abstract: Systems and methods for obtaining an external content item from an online service for presentation on the client device is presented. On the client device, a condition is detected in the execution context of an executing application, the condition corresponding to the presentation of an external content item by the application. A request is made to the online service for content items. In response, content information is received, where the content information identifies potential content items. According to various embodiments, initial scores are associated with each potential content item in the content information. At the client device, a completed score is generated for each content item according to local information on the client device and the corresponding initial score. An external content item is selected for presentation on the client device from the potential content items according to, at least in part, the completed scores.

Abstract: Methods and systems are described for selecting an engaging ad campaign among advertising campaigns having different types of bid strategies. In one embodiment, an advertising system designed for selecting relevant and engaging ad campaigns for delivering to a device of a user includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions of the system, and processing logic coupled to the storage medium. The processing logic is configured to execute the instructions of the system to receive and process an ad request from the device upon initiation of a software application on the device, filter eligible ad campaigns, convert each bid strategy of the filtered ad campaigns into an effective cost-per-mille (CPM) strategy, compare effective CPM strategies for the filtered ad campaigns, and select an ad campaign based on the comparison of the effective CPM strategies.

Abstract: Methods and systems are described for selecting an engaging ad campaign among advertising campaigns having different types of bid strategies. In one embodiment, an advertising system designed for selecting relevant and engaging ad campaigns for delivering to a device of a user includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions of the system, and processing logic coupled to the storage medium. The processing logic is configured to execute the instructions of the system to receive and process an ad request from the device upon initiation of a software application on the device, filter eligible ad campaigns, convert each bid strategy of the filtered ad campaigns into an effective cost-per-mille (CPM) strategy, compare effective CPM strategies for the filtered ad campaigns, and select an ad campaign based on the comparison of the effective CPM strategies.

Abstract: Methods and systems are described for selecting an engaging ad campaign among advertising campaigns having different types of bid strategies. In one embodiment, an advertising system designed for selecting relevant and engaging ad campaigns for delivering to a device of a user includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions of the system, and processing logic coupled to the storage medium. The processing logic is configured to execute the instructions of the system to receive and process an ad request from the device upon initiation of a software application on the device, filter eligible ad campaigns, convert each bid strategy of the filtered ad campaigns into an effective cost-per-mille (CPM) strategy, compare effective CPM strategies for the filtered ad campaigns, and select an ad campaign based on the comparison of the effective CPM strategies.

Abstract: Methods and systems are described for selecting an engaging ad campaign among advertising campaigns having different types of bid strategies. In one embodiment, an advertising system designed for selecting relevant and engaging ad campaigns for delivering to a device of a user includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions of the system, and processing logic coupled to the storage medium. The processing logic is configured to execute the instructions of the system to receive and process an ad request from the device upon initiation of a software application on the device, filter eligible ad campaigns, convert each bid strategy of the filtered ad campaigns into an effective cost-per-mille (CPM) strategy, compare effective CPM strategies for the filtered ad campaigns, and select an ad campaign based on the comparison of the effective CPM strategies.