Abstract: Methods and systems for providing semantic meaning to data items in a data warehouse are disclosed. A data graph specification written in a configuration language is received. The data graph specification defines a plurality of data entities and relationships between the data entities. The received data graph specification is parsed to generate an object representation of the data graph. A schema of a data warehouse is validated against the object representation of the data graph. One or more queries based on the object representation of the data graph.

Abstract: A data warehouse connector service is described. The data warehouse connector service integrates with an identity resolution system of a customer data platform to systematically communicate identity-resolved customer profile data from the customer data platform to a cloud-based data warehouse. Operation of the data warehouse connector is managed through various configuration settings accessible to an end-user of the customer data platform via a user interface.

Abstract: Methods, systems, and computer programs are presented for estimating if a user belongs to an audience category. One method includes an operation for accessing events generated at a website. Each event comprises a data structure describing an operation performed by a user, from a group of users, when accessing the website. Further, the method includes an operation for providing event information and information of a first user, for a predefined time window, as input to an audience machine-learning (ML) model. The audience ML model is trained with training data comprising values for features that include event features, user information features, and audience labels. The method further includes operations for generating, by the audience ML model, a score for the first user indicating a probability that the first user belongs to the audience, and for determining if the user belongs to the audience based on the score.

Abstract: A data warehouse connector service is described. The data warehouse connector service integrates with an identity resolution system of a customer data platform to systematically communicate identity-resolved customer profile data from the customer data platform to a cloud-based data warehouse. Operation of the data warehouse connector is managed through various configuration settings accessible to an end-user of the customer data platform via a user interface.

Abstract: Methods, systems, and computer programs are presented for estimating if a user belongs to an audience category. One method includes an operation for accessing events generated at a website. Each event comprises a data structure describing an operation performed by a user, from a group of users, when accessing the website. Further, the method includes an operation for providing event information and information of a first user, for a predefined time window, as input to an audience machine-learning (ML) model. The audience ML model is trained with training data comprising values for features that include event features, user information features, and audience labels. The method further includes operations for generating, by the audience ML model, a score for the first user indicating a probability that the first user belongs to the audience, and for determining if the user belongs to the audience based on the score.

Abstract: Devices, systems, and methods are provided for performing volume and intensity-based activity evaluations. A method may include determining, by a device, a heart rate. The method may include determining, based on the heart rate, a motion threshold amount for a time period. The method may include determining motion data. The method may include comparing the motion data to the motion threshold for the time period. The method may include determining, based on the comparison of the motion data to the motion threshold for the time period, an activity intensity level associated with the heart rate and the motion data. The method may include determining, based on the activity intensity level, an activity score. The method may include sending data indicating the activity score for presentation at a second device.

Abstract: A data warehouse connector service is described. The data warehouse connector service integrates with an identity resolution system of a customer data platform to systematically communicate identity-resolved customer profile data from the customer data platform to a cloud-based data warehouse. Operation of the data warehouse connector is managed through various configuration settings accessible to an end-user of the customer data platform via a user interface.

Abstract: A data warehouse connector service is described. The data warehouse connector service integrates with an identity resolution system of a customer data platform to systematically communicate identity-resolved customer profile data from the customer data platform to a cloud-based data warehouse. Operation of the data warehouse connector is managed through various configuration settings accessible to an end-user of the customer data platform via a user interface.

Abstract: A microphone acquires audio data of a user's speech. The audio data is processed to determine sentiment data indicative of perceived emotional content of the speech. For example, the sentiment data may include values for one or more of valence that is based on a particular change in pitch over time or activation that is based on speech pace. A simplified user interface provides the user with a graphical representation based on the sentiment data and associated descriptors. For example, a visual indicator such as a dot may be shown at particular coordinates onscreen that correspond to the sentiment data. Text descriptors may also be presented near the dot. As the user continues speaking, and new audio data is processed, the interface is dynamically updated. The user may use this information to assess their state of mind, facilitate interactions with others, and so forth.

Abstract: Methods, systems, and computer programs are presented for estimating a propensity to buy a product or service. One method includes accessing events generated at a website. Each event comprises a data structure describing an operation performed by a user when accessing the website. Further, the method performs operations, for each user from a group of users associated with an audience, comprising: providing event information for a time window, information of the user, and information for a product as input to a propensity machine-learning (ML) model, the model being trained with training data comprising values for features that include event features, user information features, and audience labels; and generating, by the propensity ML model, a score for the user indicating a probability that the user will purchase the product. Further, the method generates a forecast of purchases of the product for the users in the audience based on the scores.

Abstract: Methods, systems, and computer programs are presented for estimating if a user belongs to an audience category. One method includes an operation for accessing events generated at a website. Each event comprises a data structure describing an operation performed by a user, from a group of users, when accessing the website. Further, the method includes an operation for providing event information and information of a first user, for a predefined time window, as input to an audience machine-learning (ML) model. The audience ML model is trained with training data comprising values for features that include event features, user information features, and audience labels. The method further includes operations for generating, by the audience ML model, a score for the first user indicating a probability that the first user belongs to the audience, and for determining if the user belongs to the audience based on the score.

Abstract: Devices, systems, and methods are provided for performing volume and intensity-based activity evaluations. A method may include determining, by a device, a heart rate. The method may include determining, based on the heart rate, a motion threshold amount for a time period. The method may include determining motion data. The method may include comparing the motion data to the motion threshold for the time period. The method may include determining, based on the comparison of the motion data to the motion threshold for the time period, an activity intensity level associated with the heart rate and the motion data. The method may include determining, based on the activity intensity level, an activity score. The method may include sending data indicating the activity score for presentation at a second device.

Abstract: A device with a microphone acquires audio data of a user's speech. That speech comprises utterances, that together comprise a session. The audio data is processed to determine sentiment data indicative of perceived emotional content of the speech as conveyed by individual utterances of the user. That information is then used to determine the emotional content of the session. For example, the information may include several words describing the overall and outlying emotions of the session. Numeric metrics may also be determined, such as activation and valence. A user interface may present the words and metrics to the user. The user may use this information to assess their state of mind, facilitate interactions with others, and so forth.

Abstract: Devices, systems, and methods are provided for performing volume and intensity-based activity evaluations. A method may include determining, by a device, a heart rate. The method may include determining, based on the heart rate, a motion threshold amount for a time period. The method may include determining motion data. The method may include comparing the motion data to the motion threshold for the time period. The method may include determining, based on the comparison of the motion data to the motion threshold for the time period, an activity intensity level associated with the heart rate and the motion data. The method may include determining, based on the activity intensity level, an activity score. The method may include sending data indicating the activity score for presentation at a second device.