Abstract: Disclosed herein is an Integrated Incentive Network incentivizes traffic to merchant storefronts by tying member merchants and member users into an integrated incentive network that incentivizes member users to become repeat visitors to member merchant sites through the use of network points. Such points not only may be earned at any member merchant site, but may also be redeemed at any member merchant site. Member merchants may additionally offer their own unique points redeemable only at their sites in order to increase repeat business. Also, network points may be redeemable at a higher value/discount when redeemed at the same member merchant site at which they were earned. The pricing of network points may also be different for one member merchant as compared to another such that the redemption value at one merchant may be different than at the other.