Abstract: Methods and systems for automatically verifying email addresses associated with users are disclosed, including receiving and verifying, by an e-commerce platform, a first user email address corresponding to a first user associated with a merchant shop. The e-commerce platform, may receive a second user email address corresponding to a second user to be invited to the merchant shop (or a selection of merchant shops) based on an action of the first user and send an invitation to join the merchant shop to the second user email address, wherein the invitation to join includes a link to the e-commerce platform. The e-commerce platform may receive an activation via the link, which acts to associate the second user with the merchant shop and verify the second user email address.