Patents by Inventor Hans C. Lee

Hans C. Lee has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20240127269
    Abstract: An example system includes a first headset including first sensor to gather first user data from a first subject during exposure to media, the first user data including at least one of psychophysiological data or physiological data; and a first processor to generate first data indicative of an emotional response of the first subject based on the first user data. The example system includes a second headset including a second sensor to gather second user data from the second subject during exposure to the media, the second user data including at least one of psychophysiological data or physiological data; a second processor to generate second data indicative of an emotional response of the second subject based on the second user data and synchronize the second data with the first data to generate synchronized response data; and a second transmitter to transmit the synchronized response data to a central processor.
    Type: Application
    Filed: September 22, 2023
    Publication date: April 18, 2024
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Patent number: 11638547
    Abstract: An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.
    Type: Grant
    Filed: December 16, 2019
    Date of Patent: May 2, 2023
    Assignee: Nielsen Consumer LLC
    Inventors: Michael J. Lee, Hans C. Lee
  • Publication number: 20220237634
    Abstract: An example system includes a first headset including first sensor to gather first user data from a first subject during exposure to media, the first user data including at least one of psychophysiological data or physiological data; and a first processor to generate first data indicative of an emotional response of the first subject based on the first user data. The example system includes a second headset including a second sensor to gather second user data from the second subject during exposure to the media, the second user data including at least one of psychophysiological data or physiological data; a second processor to generate second data indicative of an emotional response of the second subject based on the second user data and synchronize the second data with the first data to generate synchronized response data; and a second transmitter to transmit the synchronized response data to a central processor.
    Type: Application
    Filed: February 14, 2022
    Publication date: July 28, 2022
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Patent number: 11250447
    Abstract: An example system includes a first headset including first sensor to gather first user data from a first subject during exposure to media, the first user data including at least one of psychophysiological data or physiological data; and a first processor to generate first data indicative of an emotional response of the first subject based on the first user data. The example system includes a second headset including a second sensor to gather second user data from the second subject during exposure to the media, the second user data including at least one of psychophysiological data or physiological data; a second processor to generate second data indicative of an emotional response of the second subject based on the second user data and synchronize the second data with the first data to generate synchronized response data; and a second transmitter to transmit the synchronized response data to a central processor.
    Type: Grant
    Filed: February 13, 2020
    Date of Patent: February 15, 2022
    Assignee: Nielsen Consumer LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Publication number: 20200187810
    Abstract: An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.
    Type: Application
    Filed: December 16, 2019
    Publication date: June 18, 2020
    Inventors: Michael J. Lee, Hans C. Lee
  • Publication number: 20200184493
    Abstract: An example system includes a first headset including first sensor to gather first user data from a first subject during exposure to media, the first user data including at least one of psychophysiological data or physiological data; and a first processor to generate first data indicative of an emotional response of the first subject based on the first user data. The example system includes a second headset including a second sensor to gather second user data from the second subject during exposure to the media, the second user data including at least one of psychophysiological data or physiological data; a second processor to generate second data indicative of an emotional response of the second subject based on the second user data and synchronize the second data with the first data to generate synchronized response data; and a second transmitter to transmit the synchronized response data to a central processor.
    Type: Application
    Filed: February 13, 2020
    Publication date: June 11, 2020
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Patent number: 10580018
    Abstract: Examples described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.
    Type: Grant
    Filed: October 21, 2016
    Date of Patent: March 3, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Patent number: 10506941
    Abstract: An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.
    Type: Grant
    Filed: May 17, 2016
    Date of Patent: December 17, 2019
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Michael J. Lee, Hans C. Lee
  • Patent number: 9894399
    Abstract: Example systems and methods to determine media effectiveness are disclosed. An example system includes a synchronizer to time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of media. The synchronizer is to time shift the second neuro-response data a second amount. The first amount is based on a first cognitive delay of a brain of the audience member and the second amount is based on a second cognitive delay of the brain. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
    Type: Grant
    Filed: January 6, 2017
    Date of Patent: February 13, 2018
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
  • Publication number: 20170127113
    Abstract: Example systems and methods to determine media effectiveness are disclosed. An example system includes a synchronizer to time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of media. The synchronizer is to time shift the second neuro-response data a second amount. The first amount is based on a first cognitive delay of a brain of the audience member and the second amount is based on a second cognitive delay of the brain. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
    Type: Application
    Filed: January 6, 2017
    Publication date: May 4, 2017
    Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
  • Publication number: 20170053296
    Abstract: Examples described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.
    Type: Application
    Filed: October 21, 2016
    Publication date: February 23, 2017
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Patent number: 9571877
    Abstract: Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to determine a total amount to offset first-neuro-response data gathered from a subject exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the subject. The first neuro-response data is associated with a first sensory component of the media and the second neuro-response data is associated with a second sensory component of the media. The total amount to offset is based on a first cognitive delay associated with the first neuro-response data and a second cognitive delay associated with the second neuro-response data. The synchronizer is to time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
    Type: Grant
    Filed: March 30, 2015
    Date of Patent: February 14, 2017
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
  • Patent number: 9521960
    Abstract: Embodiments described herein enable “in situ” sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.
    Type: Grant
    Filed: October 31, 2008
    Date of Patent: December 20, 2016
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Juan C. Munoz
  • Publication number: 20160256065
    Abstract: An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.
    Type: Application
    Filed: May 17, 2016
    Publication date: September 8, 2016
    Inventors: Michael J. Lee, Hans C. Lee
  • Patent number: 9351658
    Abstract: An exemplary embodiment providing one or more improvements includes apparatus and methods for sensing electrical activity in tissue of a person in a manner which is substantially limits or eliminates interference from noise in a surrounding environment.
    Type: Grant
    Filed: August 8, 2006
    Date of Patent: May 31, 2016
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael J. Lee, Hans C. Lee
  • Patent number: 9215996
    Abstract: An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.
    Type: Grant
    Filed: March 2, 2007
    Date of Patent: December 22, 2015
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Hans C. Lee, Josh Wilson, Michael Fettiplace, Michael J. Lee
  • Publication number: 20150208113
    Abstract: Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to determine a total amount to offset first-neuro-response data gathered from a subject exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the subject. The first neuro-response data is associated with a first sensory component of the media and the second neuro-response data is associated with a second sensory component of the media. The total amount to offset is based on a first cognitive delay associated with the first neuro-response data and a second cognitive delay associated with the second neuro-response data. The synchronizer is to time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
    Type: Application
    Filed: March 30, 2015
    Publication date: July 23, 2015
    Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
  • Patent number: 9021515
    Abstract: Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to time shift first response data gathered from a subject exposed to media a first amount to align the first response data with second response data simultaneously gathered from the subject to form aligned data. The first response data is associated with a first component of the media, and the second response data is associated with a second component of media. The example system also includes an analyzer to determine an effectiveness of the media based on the aligned data.
    Type: Grant
    Filed: October 24, 2012
    Date of Patent: April 28, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, Michael J. Lee
  • Patent number: 8973022
    Abstract: Various embodiments of the present disclosure create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.
    Type: Grant
    Filed: July 19, 2012
    Date of Patent: March 3, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Hans C. Lee, Timmie T. Hong, William H. Williams, Michael R. Fettiplace
  • Patent number: 8793715
    Abstract: Example methods, systems, apparatus and machine readable media are disclosed to identify candidate media events for modification. An example method includes dividing a media instance into components and correlating physiological response data from a subject exposed to the media with the components to form correlated data. The example method also includes processing the correlated data to identify transitions representative of changes in a subject response. The example method also includes parsing the components a plurality of events based on the transitions. In addition, the example method includes identifying events of the plurality of events as candidates for modification based on the changes in the subject response.
    Type: Grant
    Filed: November 20, 2012
    Date of Patent: July 29, 2014
    Assignee: The Nielsen Company (US), LLC
    Inventors: Daniel Weitzenfeld, Michael R. Fettiplace, Hans C. Lee