Abstract: A carton capable of storing and shipping goods in a tightly-packed orderly array, the carton being convertible into an open bin of larger volume in which the goods are in disarray to provide a jumble display conducive to sales. The carton is formed with a rectangular open shell and a drop-out base which in the storage mode is flat, whereby the carton then has a uniform depth, the base in the jumble mode assuming a trough-like configuration whereby the resultant bin then rests on one wall of the V-shaped trough and the shell is inclined to provide ready access to the bin.