Abstract: A machine for applying outserts to articles such as bottles has a turntable driven about a vertical axis. A glue roller and an outsert dispenser are positioned in that order of turntable rotation adjacent the periphery of the turntable. A circular array of bottle support assemblies are mounted concentric to the turntable axis. A closed loop cam groove positioned below the turntable surrounds its rotational axis. Cam followers in the groove are connected to mechanisms that drive shafts on which the bottle support assemblies are mounted rotationally in response to turntable rotation. The support assemblies have a bottle holder plate on them in which plate there is a cavity for holding the bottle to which an outsert is to be adhered on a given outside wall area.