Abstract: A toy figure resembling an animate being is attached to any suitable nursing bottle. The toy figure is oriented with its belly towards the nursing bottle, and its head facing towards the nursing end of the bottle, as if looking towards the nipple. The toy figure has a plurality of appendages, for example, legs, arms, or flippers, that may be posed at least partly around the circumference of the bottle, so that the figure appears to be embracing or riding on the bottle. The nursing bottle with attached toy figure is useful for stimulating interest and a desire to nurse in a nursing child. It may also be used to distinguish between bottles intended for different children.