Abstract: The present invention provides a method and an apparatus for authenticating a data card. The method for authenticating a data card having data storage comprises the steps capturing an image of the data card and comparing the image with a predetermined image to authenticate the data card. Alternatively, the method for authenticating comprises the step of receiving the data card to determine whether embossed data is present on the data card. Often, counterfeit data cards are merely cards with the data storage reprogrammed for access. By performing an image comparison between a valid card image and the incoming card image or a check for presence of embossment, counterfeit data cards are discoverable.