Abstract: Methods and systems for promoting charity donations are provided, in which a person's contributions to a charity is calculated based on both monetary donations and efforts in publicizing the charity's cause in a social network. The efforts are credited with a monetary amount, allowing the person to donate actual money to a charitable cause with his work. The crediting of efforts with actual donation money can be used in a marketing campaign, in which the advertising budget is directed to charity donations with participations from members of a social network assistance.