Abstract: The intelligent personalized content delivery system described herein generally includes a wireless mobile device, a mobile network infrastructure, an intelligent personalized content delivery server, and content database. The mobile device transmits the user content request to mobile network infrastructure over the wireless link to the server. Once the requested content is identified, the server obtains the requested content from the content database and generates a response for the wireless mobile device, where the response conveys at least a portion of the requested content or a link to download content. The personalized content delivery server includes an intelligent subsystem that processes the mobile user content request automatically and learning the mobile user content preferences and building an intelligent recommendation database for the mobile user. The recommendation database is used to recommend personalized content and also send targeted advertisements.