Abstract: The present subject matter discloses system(s) and computer-implemented method(s) for determining total cost to serve (CTS) a product to a customer of a consumer packaged goods (CPG) company. The computer-implemented method includes identifying a total cost associated with the product and incurred by the CPG company in each of a plurality of organizational functions of the CPG company; allocating cost attributable to the customer for the one or more activities under each of the plurality of organizational functions; computing a CTS value for each of the plurality of organizational functions based on the allocated cost attributable to the customer; and determining the total CTS of the product served to the customer. The total cost is retrieved from a database. The allocation is based on predefined allocation criteria and the determination includes summing up the CTS values for each of the plurality of organizational functions.