Abstract: A method for resource allocation in a data center is disclosed which employs modeling techniques that enable resource allocation in large-scale data centers. A method for resource allocation according to the present techniques includes providing a model for resource allocation which is adapted to a resource topology of a data center and an architecture of an application to be deployed in the data center. A set of resources in the data center are allocated to the application using the model in response to a set of resource requirements of the application and a set of attributes of the resources in the data center such that communication delay among the resources allocated to the application is minimized. Techniques are disclosed for decomposing the model into a set of more tractable programming models which may be solved using available mathematical programming solvers.

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: A method for resource allocation in a data center is disclosed which employs modeling techniques that enable resource allocation in large-scale data centers. A method for resource allocation according to the present techniques includes providing a model for resource allocation which is adapted to a resource topology of a data center and an architecture of an application to be deployed in the data center. A set of resources in the data center are allocated to the application using the model in response to a set of resource requirements of the application and a set of attributes of the resources in the data center such that communication delay among the resources allocated to the application is minimized. Techniques are disclosed for decomposing the model into a set of more tractable programming models which may be solved using available mathematical programming solvers.

Abstract: Embodiments of the present invention are directed to a method and system for customizing the content of targeted advertising. In one embodiment of the present invention, a record is created of in-store behavior which has at least one item of expressed interest. A targeted message is then created which has information about the item of expressed interest. The targeted message is then sent to a specific audience.

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: The offerings of promotions to prospective customers are differentially allocated on the basis of customer segmentation, which is a mapping of the customers to a smaller number of segments that reflect commonalities of purchasing attributes. An optimization engine includes inputs of customer segment information, promotion information, market information, management information, and supply chain information. The various forms of information are utilized to provide promotion strategies on a promotion-by-promotion basis and a segment-by-segment basis. Preferably, the market information includes “null promotion data” for the individual customer segments. The null promotion data relates to conversion probabilities, revenues and costs for those occasions on which there are no promotions offered to the customers.