Patents by Inventor HARLEEN KAUR SACHDEVA

HARLEEN KAUR SACHDEVA has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for broadcasting an advertisement to a potential customer
    Patent number: 10194215
    Abstract: A system and method for broadcasting an advertisement of a product in a network is disclosed. The system includes a first interface unit for receiving transaction data of large number of customers from a financial service provider system, a second interface unit for receiving a viewership data from a network service provider system, a configuration database which stores a master rule, first and second sets of rules and a processing unit. The method includes (i) receiving the transaction data, (ii) processing the transaction data based on the first set of rule to obtain a potential customer base, (iii) receiving the viewership data, (iv) mapping the viewership data with the potential customer base to obtain an user database, (v) processing and aggregating the user database to obtain an optimal user database, and (vi) broadcasting the advertisement through the network service provider system in accordance to a second set of rule.
    Type: Grant
    Filed: May 23, 2017
    Date of Patent: January 29, 2019
    Assignee: MASTERCARD INTERNATIONAL INCORPORATED
    Inventor: Harleen Kaur Sachdeva
  • METHOD AND SYSTEM FOR BROADCASTING AN ADVERTISEMENT TO A POTENTIAL CUSTOMER
    Publication number: 20170347161
    Abstract: A system and method for broadcasting an advertisement of a product in a network is disclosed. The system includes a first interface unit for receiving transaction data of large number of customers from a financial service provider system, a second interface unit for receiving a viewership data from a network service provider system, a configuration database which stores a master rule, first and second sets of rules and a processing unit. The method includes (i) receiving the transaction data, (ii) processing the transaction data based on the first set of rule to obtain a potential customer base, (iii) receiving the viewership data, (iv) mapping the viewership data with the potential customer base to obtain an user database, (v) processing and aggregating the user database to obtain an optimal user database, and (vi) broadcasting the advertisement through the network service provider system in accordance to a second set of rule.
    Type: Application
    Filed: May 23, 2017
    Publication date: November 30, 2017
    Inventor: HARLEEN KAUR SACHDEVA