Abstract: A personal identification system for using a personal identification number (PIN) to provide personalized information on a user to a non-user is provided. In one embodiment of the present invention, a host computer is configured to communicate with at least a user computer, a non-user computer, and a verification computer, and to allow a user to create a user account, verify the user's identity, request background information on the user, request at least one PIN, and link a PIN with a verification type. The host computer may further be configured to communicate with the verification computer to acquire personalized data on the user, and to communicate with the non-user computer to provide personalized information on the user in response to entry of a PIN, where the type of personalized information provided is based on the verification type linked to the PIN.