Abstract: A system and method of associating an NFC tag to a product and transmitting information about the product are described. An electronic device is used to scan a generic NFC tag affixed to a product to obtain a unique ID code as well as other indicia identifying the product itself, such as a bar code. The unique ID and bar code are then transmitted to a central server, where they are associated with one another and stored in a database. Once associated, a customer may use a separate electronic device, such as a mobile phone or tablet, to scan a product of interest, transmit the unique ID code to the central server, and retrieve from the central server information about the product.

Abstract: A system including an anti-metal tag for determining product ownership and other private information content. The tag includes a private anti-metal tag layer, a metallic backing layer, and an adhesive layer. The metallic backing layer allows tag readers to read the contents of the tag from its non-metallic side surface, but not from the metallic side surface. The adhesive layer allows the tag to attach to an inside or outside wall of a package. The system may additionally contain a public anti-metal tag layer exposed to an outside of the package to provide public information content while the private anti-metal tag layer on the other side faces the inside of the package.

Abstract: A system and method for transferring digital content includes a physical token incorporating a Near Field Communication (“NFC”) tag that represents a virtual gift of digital content such as an eBook. The tag can include a Uniform Resource Locator (URL) that can be used to gain access to the electronic content which can be stored on a remote server. A unique identifier on the tag is associated with gifted digital content. This association is preferably stored on a remote server in the “cloud”. A user receiving the physical and places it on or next to their electronic device, which includes an NFC receiver, and the device reads the tag and connects to the remote server. The remote server validates the information on the token and provides the user with access to the digital content, such as downloading the digital content to the user's electronic device.