Abstract: A vending apparatus for printed publications includes a programmable announcement capability which permits audio messages to be played in response to a customer stimulus. Programming is conveniently carried out through the connection of a portable programming unit to the vending apparatus to download a message stored in the programming unit. Such programming may be done frequently, such as daily, or at such time when the rack is refilled with printed publications. The announcement capability within the vending apparatus is preferably triggered when a customer opens an access panel on the rack, which then plays the message downloaded through the portable programming unit.