Abstract: A retail product display system has a retail product drawer slideable between a closed position and an open position. A demonstration product locator is arranged at the front of the retail product drawer and is movable between two extreme positions respectively, an inclined display position and a horizontal display position. The system is arranged for allowing the demonstration product locator to be in the inclined display position when the retail product drawer is in the closed position and for allowing the demonstration product locator to be in the horizontal display position when the retail product drawer is in the open position.

Abstract: A retail product display system 72, comprising a retail product drawer 20 slideable between a closed position and an open position, a demonstration product locator 30 arranged at the front of the retail product drawer 20 and movable between two extreme positions respectively an inclined display position and a horizontal display position, wherein the system is arranged for allowing the demonstration product locator 30 to be in the inclined display position when the retail product drawer 20 is in the closed position and for allowing the demonstration product locator 30 to be in the horizontal display position when the retail product drawer 20 is in the open position. The invention makes it possible to offer greater space for accommodating demonstration products or displaying information with easy access to the retail product for purchase by the customer.