Abstract: A box for displaying and selling small articles such as Christmas ornaments and the like. The box includes a lower part having a side panel which forms a base for displaying the box in an upright position on one of its sides, and an opposite panel provided with a slit for receiving and supporting a hanging member of an article to be displayed in the box such that the article is suspended above the base panel in freely swinging relation thereto. The box further includes a lid having a window-like opening for viewing an article within the box.