Abstract: The disclosure relates to simplifying the integration of a peripheral with a vehicle. The complexity of modern vehicle electronics means that integration of a peripheral with a vehicle requires a reconfiguration of the vehicle electronics in order for the resultant upfitted vehicle to function as desired by the user. This restricts the set of users and enterprises which are able to successfully integrate a new peripheral with a vehicle. To make the task more approachable, a software application is described which presents a user with a graphical user interface enabling them to specify, at a high-level, rules of behavior for the upfitted vehicle. From the user's inputs via the graphical user interface, the application creates configuration data to be applied to the vehicle electronics in order to produce the desired behavior in the upfitted vehicle.

Abstract: The invention uses a PID controller engine to provide a desired distribution of targeted ad placements, including controlling campaign pace in realtime to precisely spend a campaign budget over a prescribed runtime, while producing optimum results in a cost efficient manner based on desired targeting parameters. Those parameters include one or more probabilities that a viewer associated with an ad impression opportunity: belongs to one or more targeted demographic categories; will convert with respect to a product or service being offered; has an intention to buy the product or service; or exhibits one or more defined behaviors. Probabilities are determined by a truth-based machine-learning modelling engine. Upon receiving an ad slot opportunity package, a DSP makes a bid decision and determines a bid price, and then sends a bid response to the supply-side partner, all within 200 mS of receiving the ad slot opportunity or the bid will be ignored.