Abstract: An incentive apparatus and method provides a purchaser of fuel at a store, such as a convenience store, a chance to win an award. A unique identifier is assigned to the fuel purchase. The fuel purchaser provides the unique identifier to a kiosk or other customer interface device located in the store. The kiosk checks the unique identifier and provides the fuel purchase an opportunity to win an award based on chance if the unique identifier is validated. In one embodiment, the fuel purchaser wins an award if a randomly generated number matches a portion (such as the cents portion) of the fuel purchase amount. The kiosk may also be configured to dispense a short duration coupon to the fuel purchaser that is redeemable within a period of 24 hours or less.