Abstract: There is disclosed a new and improved swivel connector assembly of the type which pivotally connects a ball-like member to a rod-like member. The connector includes a coupler having a pair of sockets. One of the sockets having a bearing seat adapted for receiving and confining a pivot-like ball therein and the other socket adapted for receiving and capturing an end of the rod-like member. The coupler is slotted for permitting enlargement of the sockets to enable insertion of the end of the rod-like member into one of the sockets and insertion of the ball-like member into the bearing seat of the other socket. The connector further includes a sleeve adapted to be received over one end of the coupler in an initial position and rotatable relative thereto to a final position.