Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for generating personalized insights. An insight generation system, in response to a first user of an online service having added a second user as a recipient of a message, gathers profile data of the second user and profile data of an entity that is maintained by the online service. The insight generation system determines a set of insights for the second user, based on the profile data of the second user, the profile data of the entity, and a set of insight algorithms. Each insight indicates commonalities between the second user and the entity. The insight generation system selects a subset of the set of insights, yielding a set of recommended insights, and provides the set of recommended insights to a client device of the first user.