Patents by Inventor Harsha Gorla

Harsha Gorla has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD FOR MODELING DIGITAL ADVERTISEMENT CONSUMPTION
    Publication number: 20220277342
    Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adver
    Type: Application
    Filed: May 19, 2022
    Publication date: September 1, 2022
    Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla
  • Method for modeling digital advertisement consumption
    Patent number: 11367103
    Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adver
    Type: Grant
    Filed: March 2, 2021
    Date of Patent: June 21, 2022
    Assignee: Yieldmo, Inc.
    Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla
  • METHOD FOR MODELING DIGITAL ADVERTISEMENT CONSUMPTION
    Publication number: 20210272155
    Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adver
    Type: Application
    Filed: March 2, 2021
    Publication date: September 2, 2021
    Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla