Abstract: A computer-implemented methods and systems including a processor-based recommendation engine retrieving merchant commerce data from a data facility, wherein the merchant commerce data is associated with a plurality of online stores and comprising a plurality of merchant actions; identifying a first online store currently in a first merchant development phase; identifying a merchant opportunity for the first online store based on the plurality of merchant actions to determine at least one merchant action with a positive return on investment value; generating at least one merchant recommendation for the first online store associated with the determined at least one merchant action; and communicating the at least one merchant recommendation to a client device of the first online store.