Abstract: An apparatus is disclosed which aids in the feeding of a baby while the baby is placed face-up on a substantially planar feeding surface to various levels of a sitting up position of approximately 45.degree. in angle. The feeding apparatus is a triangular inflatable support system comprising of two straps which encircle the chest under the arms of a baby for securing the entire apparatus to the baby, a strap to secure the bottle to the feeding apparatus and a valve element which inflates and deflates the hollow triangular chamber with air for the purpose of raising or lowering the height of the bottle to control the flow of the liquid into the mouth of the baby for proper feeding. While the primary object of the disclosed invention is for the feeding of a baby, this device can be used by any person who cannot hold a container because of any physical or mental impairment that would limit one's ability to feed oneself.