Abstract: One embodiment of the present invention provides a system for strategic and visionary selling of an information technology solution. The system operates by first conducting marketplace research to determine an industry that would benefit from the information technology solution. Next, the system qualifies a prospect within the industry. The system then researches the industry and the prospect to determine the current marketplace position of the prospect within the industry. Next, the system generates a value proposition for a Chief Executive Officer (CEO) of the prospect based on this research. This value proposition identifies benefits of the information technology solution for the prospect. The value proposition is presented to the CEO and approval is obtained from the CEO to conduct a workshop associated with the information technology solution to one or more highest-level executives of the prospect.