Abstract: An apparatus for wrapping flexible elongate objects has a wrapping wheel arranged coaxially to a longitudinal axis of the objects and having a tape spool support movable therewith, drive mechanism with a roller drive for advancing the objects and arranged at one side of the wrapping wheel, and an electric program control for controlling a drive length by set point/control point comparison. The drive mechanism also includes a carriage movable parallel to an axis of rotation of the wrapping wheel and to the longitudinal axis of the objects, and includes a holding device on the wrapping wheel side for holding an end of an object for pulling the object through the wrapping wheel. The drive mechanism also includes two vertically displaceable rolls which for a start of the wrapping are positioned relative to one another so far that the holding device is movable between the rolls to the wrapping wheels.