Abstract: A profiled sealing strip for use on an automotive vehicle, or the like. Inside an elastomeric material strip is defined a reinforcement insert comprising two U-shaped metal bands which are oriented such that their openings are about 90.degree. apart. The bands are attached to each other by a bonding agent along selected attachment regions. Each of the bands has an elongate web and has sides off the web which are separated into rungs arrayed alongside each other and the rungs extend transversely to the direction of extension of the profiled sealing strip. An end region of one leg of each metal band is bent off toward the end region of the other band to define an open box region in the profiled strip for bend strength.