Abstract: A backdrop display apparatus is disclosed for selectively displaying one of plurality of flexible backdrop sheets wound on backdrop supply rollers, respectively, including a stationary bracket device to which the backdrop supply rollers are rotatably connected in parallel, generally horizontally arranged relation, in combination with at least one first guide roller arranged parallel with, adjacent and at a lower elevation than one end roller of the supply rollers, whereby the backdrops unwound from the remaining ones of the supply rollers are guided by the first guide roller for suspension adjacent the position at which a backdrop sheet is suspended from the said one end roller. Second guide rollers are associated with the said remaining supply rollers to guide the backdrop sheets during transport toward the first guide roller in spaced relation to the other backdrop supply rollers. Transverse rods are secured as weights to the free ends of the backdrop sheets to tension the same.