Abstract: A method and system of business development are disclosed. The method and system of business development include formulating a forward strategy by one or more individuals, formulating that strategy into a narrative structure and providing a graphic representation of that narrative structure. The method and system further include developing by way of group discussion the narrative for the strategy and tailoring parts of the narrative to particular individuals or groups of employees' responsibilities. The method and system further include disseminating the narrative or sub-portions of the narrative to relevant persons or groups of persons within the organization, and promoting narrative feedback from those individuals or groups of individuals relative to the implementation of the strategy in question.